Collecting, unifying, storing, and activating customer data across your tech stack (reviews, UGC, loyalty, order, shipping, payments, etc).Omnichannel automations triggered by customer behavior.Micro-targeted email and SMS marketing campaigns.On-site sign-up forms, including pop-ups, fly-outs, and forms embedded in landing pages.

KlaviyoĪudience: any growing ecommerce business, from solopreneurs to small businesses to large enterprise companies Here, we break down why you might want to use each platform-and why you might not. But we’ve tried to select a list of marketing platforms that encompasses a wide range of different business sizes and use cases. It’s not a comprehensive list, and of course we’re a little biased. Audience segmentation and personalization toolsīelow is our list of the top 5 email marketing platforms for delivering experiences today’s consumers demand.Integrations with third-party tech solutions.Most of today’s ESPs come with built-in marketing features such as: As email providers like Gmail have become more advanced, email marketing tools have followed suit, adapting to offer cutting-edge technology that keeps up with the changes. Also referred to as an email service provider (ESP), it is used to send anything from monthly email newsletters and email marketing campaigns to shipping confirmation, back-in-stock, and abandoned cart emails.Įmail marketing platforms have come a long way since the early days of the internet. How to choose the best email marketing software for your ecommerce storeĮmail marketing software refers to the technology used to create and send emails to a specified list of email addresses.

Additional email marketing solutions for your online store.

What is an email marketing service provider?.

Your email list and SMS list-as well as how you collect, organize, and use your customer data-are where that work begins.Īnd your marketing platform is what powers it all. Building strong relationships with loyal customers now depends on your ability to communicate with them in an engaging, relevant, and meaningful way.

Email newsletters service